Friday, October 31, 2014

The Color Wheel

It matters what colors marketers use to market their items so that they will be sold. Color matters because it gets the customers attention. If the colors don't make each other stand out then the item won't be sold. Also adding other little things like colorful labels or the colors of a cartoon character for a promotion.


Red-Red is the color of fire and blood, so it is associated with energy, war, danger, strength, power, determination as well as passion, desire, and love.
Green-Green is the color of nature. It symbolizes growth, harmony, freshness, and fertility. Green has strong emotional correspondence with safety. Dark green is also commonly associated with money.
Blue-Blue is the color of the sky and sea. It is often associated with depth and stability. It symbolizes trust, loyalty, wisdom, confidence, intelligence, faith, truth, and heaven.
Black-Black is associated with power, elegance, formality, death, evil, and mystery.
White-White is associated with light, goodness, innocence, purity, and virginity. It is considered to be the color of perfection.
Purple-Purple combines the stability of blue and the energy of red. Purple is associated with royalty. It symbolizes power, nobility, luxury, and ambition. It conveys wealth and extravagance. Purple is associated with wisdom, dignity, independence, creativity, mystery, and magic.
Yellow-Yellow is the color of sunshine. It's associated with joy, happiness, intellect, and energy.
Orange-Another color belonging to the warm family, orange is often seen as a bright, optimistic and uplifting color.

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